• Why are you selling your home?

• When do you want (or need) to move?

• Where will you be moving next?

• What’s most important to you—price, speed, convenience, or something else?

• Share your expectations, questions, and any concerns with your agent.

• Learn how supply and demand affect pricing.

• Review local market trends, sales activity, and neighborhood comparisons.

• Consider the timing of your sale (seasonal and personal factors).

• Study active, pending, and recently sold properties.

• Discuss potential improvements or updates to maximize value with your agent.

• Highlight your home’s key features and benefits. Identify what makes your property stand out.

• Define your target buyer profile.

• Build a strategy to attract those buyers with your agent.

• Finalize the listing paperwork and agreements.

• Complete any property improvements.

• Hire a professional stager (if needed).

• Your agent will hire a photographer and media team for high-quality visuals.

• Meet with your agent to finalize details.

• Set a launch date for going on the market.

Your agent will:

• Prepare brochures, flyers, and marketing materials.

• Run traditional advertising (print, signs, etc.)

• Launch a digital marketing campaign.

• Promote on social media.

• Share through agent and broker networks.

• Host open houses.

• Use direct mail and outreach for targeted exposure.

• Plan events and PR opportunities.

• Go live with the marketing plan.

• Create a strong first impression of value.

• Your agent will schedule property showings and open houses.

• Adjust strategy if the market shifts.

• Review and qualify all written offers.

• Compare terms, price, and buyer strength.

• Negotiate for the best outcome.

• Handle multiple offers and backup offers strategically.

• Accept the contract and open escrow.

• Complete required disclosures.

• Meet deadlines and manage contingencies.

• Fulfill seller responsibilities.

• Prepare for your move and transition from the property.

• Complete final documents with escrow.

• Close the sale and celebrate! 🎉